May 14, 2010

Cause men think women spy on them

Filed under: Uncategorized — admin @ 12:03 pm

Aside from the obvious narcissistic overtones, men generally think that women like to check in on them from time to time.  I’ve been contemplating this effect lately as I am considering starting a podcast on fatherhood related issues.  Trouble is, I’m having trouble understanding the potential audience.  Obviously, the people I want to reach are guys 25-40, engaged, committed, and/or with kids.

However, the market for motherhood related stuff is much larger.  Also, there is possibly a significant cross-over recommendation effect that I might be able to exploit.  Kinda like the notion that men’s cologne is bought by women for men, etc. etc.

If I set my iTunes keywords, ad buys and marketing plan to integrate a heavy component of gender neutral (or mom-related content), I think I will get a lot more traffic, and increase the chance I will hit my target audience.  That’s the theory anyway.

What do you think, should I go wide and try to hit the ‘Honey, you should listen to this’ effect?

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