skoocher.net

May 14, 2010

Cause men think women spy on them

Filed under: Uncategorized — admin @ 12:03 pm

Aside from the obvious narcissistic overtones, men generally think that women like to check in on them from time to time.  I’ve been contemplating this effect lately as I am considering starting a podcast on fatherhood related issues.  Trouble is, I’m having trouble understanding the potential audience.  Obviously, the people I want to reach are guys 25-40, engaged, committed, and/or with kids.

However, the market for motherhood related stuff is much larger.  Also, there is possibly a significant cross-over recommendation effect that I might be able to exploit.  Kinda like the notion that men’s cologne is bought by women for men, etc. etc.

If I set my iTunes keywords, ad buys and marketing plan to integrate a heavy component of gender neutral (or mom-related content), I think I will get a lot more traffic, and increase the chance I will hit my target audience.  That’s the theory anyway.

What do you think, should I go wide and try to hit the ‘Honey, you should listen to this’ effect?

3 Comments

  1. A few pros and cons come to mind:

    1. Evolution has “designed” men to put less energy (including cognitive energy) into childrearing than women do. To summarize (crudely) the reasons, our reproductive biologies ensure that women invest much more in baby production and infant survival; women have always known with near certainty whether a baby was theirs or not whereas until recently, men have not; our reproductive biologies shape our mating strategies (e.g., sex is riskier to women, for whom pregnancy creates extreme burdens and risks–so women are less promiscuous, on average, than men). One consequence? The average woman spends more time thinking about childrearing, holding other people’s babies, etc. than the average man. This doesn’t mean, of course, that culture isn’t playing a role in women’s and men’s stereotypical self-definitions (“nurterer”, “provider”), but it does mean that it is an uphill battle to get the average guy to think deeply and persistently about child-rearing. Here’s an older source that explains some of this:
    http://www.psy.cmu.edu/~rakison/bussandschmitt.pdf

    2. I would think a podcast is the sort of “product” for which you’d want return “customers”/stable “clientele”. If men are listening to your podcast because their partners are nagging or even benignly encouraging them to do so, they won’t listen for long.

    3. Most rock bands, restaurants, blogs and podcasts fail to attract an audience even when they are quite good. But if no one takes any business or creative risks, we’re all worse off.

    4. One beauty of the internet is that it allows millions to connect with each other. There are thousands of fathers on the planet who are not average and *do* want to spend time listening to ideas/issues about childrearing. But how do you reach that narrow market?

    5. Writing/podcasting/blogging/etc. can be intrinsically rewarding whether other people are reading/listening or not, right?

    Too much feedback, I know. But I am deeply interested in both marketing and evolution.

    Comment by P — May 15, 2010 @ 1:29 pm

  2. Yes, I think you should.

    Comment by Terra — May 19, 2010 @ 5:15 am

  3. Go wide.

    Comment by Dad — May 23, 2010 @ 9:59 pm

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